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Project Sticker Shock Focuses On Underage Drinking

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Project Sticker Shock Focuses On Underage Drinking

By Eric Shangraw

Story Published: May 14, 2008 at 10:45 AM CDT

Story Updated: May 14, 2008 at 8:13 PM CDT

Several local organizations team up with the state, local police and retail establishments to fight underage drinking. They are hoping to send a strong message to parents and teenagers alike about the consequences of breaking the law.

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Several groups, including the Tazewell Teen Initiative, hope some warning labels on liquor products in grocery stores will discourage teens from buying alcohol.

Ted Penesis with the Illinois Liquor Control Commission said, "What we're trying to do is educate teens, adults and also liquor retailers about the consequences of underage drinking and specifically we're focusing on parents and making sure they know it's illegal and unhealthful for their kids to be drinking alcohol."

Jeanne Brady with the Tazewell Teen Initiative added, "We have statistics that show that when kids have idle time they tend to have more opportunities to use alcohol."

The Tazewell Teen Initiative, Illinois Liquor Control Commission, police and merchants have teamed up for Project Shock and Don't Be Sorry Program.

Lindy's Downtown Market is the first merchant in Tazewell County advertising the stickers on alcohol.

Bob Linsley said, "The last thing a store owner wants to be responsible or feel responsible was did that come out of our business and if there was an accident or something."

Washington Police have lined up 10 more liquor retail establishments for Project Sticker Shock.

They're hoping parents will also get involved in the campaign.

Program participants say any extra tool to help save a life is worth trying.

Washington Deputy Chief Don Volk said, "The city of Washington wants to be out front saying we don't want this here and with the stickers on the alcohol we're hoping that we will get people's conscience to wake up."

They hope the warning labels will get folks thinking before they try to buy booze at the store.

Warning stickers were put on packaged liquor in Eureka in Woodford County yesterday.

Project Sticker Shock is a new initiative by the Illinois Liquor Control Commission to fight underage drinking.

The commission printed half a million stickers this year. Tuesday volunteers put them on liquor in Eureka. Today they are going to Lindy's in Washington.

Eureka Mayor Scott Punke said, "I think it is very important since the sale of alcohol in Eureka is relatively new. It is very important to raise awareness for not only the teenagers but their parents and others who are under or over 21. It is something we need to be doing in the city of Eureka."

Extra stickers are being left behind by the state.

Organizers are hoping parents and youth will pass them out to others.

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