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By Glenn Woodard

Story Published: May 2, 2008 at 4:04 PM CDT

Story Updated: Jul 3, 2008 at 6:49 PM CDT


Michael Rea, TruePresence

TruePresence is a national Internet marketing firm dedicated to helping businesses FIND, GET, and KEEP customers online. Our innovative work approach blends local and national resources to give you exceptional support to find the answers to your business’s unique online marketing opportunities. Unlike most internet companies who are built around IT departments, TruePresence has been built on a Marketing philosophy with the best of technology. Our local team is on hand to provide you with industry-leading expertise when you need it.

Mike brings a background of both general management and project management skills built over a twenty-five year career in media. Mike and his team provides tactical and strategic planning to small and medium sized businesses enabling them to most efficiently take advantage of the Internet and its dynamic marketing potential.

Website

My site gets very little traffic. What can I do to get people to visit?

TrueSearch—TruePresence’s paid search marketing solution—combines geo-targeted, campaign optimization technology and industry-leading expertise to deliver big results for your business.

You'll Enjoy:

  • Search term expertise in over 1,000 industries, including yours—we’ve done all the keyword research for you
  • Access to 98% of all Internet users across all the major search engines, including Google, Yahoo, MSN, AOL and Ask.com
  • The ability to track all online-generated leads—even phone calls
  • Zero ad costs for impressions; you pay only when your ad is clicked!
  • The lowest possible costs per lead and per customer, courtesy of patent-pending technology that automatically optimizes your campaign
  • Daily reports that you can access online anytime, anywhere


  • How do I get my business to show up/appear higher in the search engine results?

    SEO is a big buzz word in todays online marketplace. At TruePresence we believe in “performance over position!” TruePresence’s national and local search engine optimization solutions can help your business rank higher in the search engines’ natural search results. We analyze and optimize every aspect of your online business profile and your website—including page-by-page content, links, navigation, and meta tags—to maximize their search potential. Natural SEO is VERY difficult to predict placement of your website with the search engines. While there are people who will guarantee placement – this is impossible to do with natural search. TrueSearch is the best option to insure a successful campaign.




    My business is local--how can I use the entire World Wide Web to market just to customers in my community?

    The TrueSearch marketing solution lets your business become visible on the internet where you do business – you choose the radius/ geography and then TruePresence develops a strategy to turn those people searching for your products and services into qualified leads. Let us show you how we can measure your Return on Investment with TrueSearch.




    I'm new to Internet marketing--how can my business get started?

    The best way to start is to start with the basics – a strong website which interacts and converts with potential customers, a TrueSearch campaign, and a strong e-mail marketing campaign.




    How can I get people to want to receive my emails?

    Develop a strategy for your e-mail marketing. In 2005 for every $1 spent on e-mail marketing $57 dollars were returned in revenue. Show your customer base what is “in it” for them, Some ideas…….Give them new product/service notification, relevant industry and company news, promotional offers, or money saving coupons.




    Got a question? Ask the Experts!


    Experts Online is a general information source only. Always consult a professional about your particular situation before following the advice given here. WEEK-TV and Granite Broadcasting Corporation take no responsibility for the opinions expressed here nor do they represent the opinions of WEEK-TV and Granite Broadcasting. Experts have paid a promotional fee.


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